A Better Way to Buy Ibis
I built Ibis’ BOPIS program, giving riders a way to buy bikes through the Ibis website while keeping dealers fully involved.
Saris
The Ecommerce Turnaround
I led a full rebuild of our digital commerce ecosystem that doubled or tripled revenue annually for the next three years while improving efficiency, dealer trust, and inventory accuracy.
Is This the Ultimate Single Crown Fork?
In this review for MTBR.com, I looked at Fox’s long-anticipated Podium fork, covering the technical details and initial performance.
Is This the Best E-Bike Rack?
I reviewed the Kuat Piston Ion hitch rack for Off-Road.com. The Kuat is made for heavy e-bikes and off-road travel. I broke down both the technical details and how it performs in real world use.
Ibis Rebrand
I led a rebrand that updated Ibis’s 30-year-old logo into a modern identity that works on today’s bikes and digital surfaces.
Ibis Ripmo AF Launch
I led the launch of the Ripmo AF with a skate and BMX influenced campaign that made the bike feel relatable, rowdy, and fun. It connected with younger riders and helped turn the Ripmo AF into one of Ibis’s most successful releases.
Cooper Discoverer Stronghold AT Tire Review
Cooper’s new Discoverer Stronghold AT tires are aimed at heavy-duty pickups. This review for Off-Road.com focused on real-world performance across pavement, towing, and off-road use. Based on Semrush data, the article became the number-one Google search result for ‘Cooper Stronghold,’…